EMOJI

Designing the Secret World

Inside Your Phone

I was hired by Sony Imageworks to create entirely new magical worlds based on apps, programs, and myriad inventive takes on everyday phone technology. 

CONCEPT

Timeless Story

MODERN CULTURE THEMES

The design solution I created for Sony was colorful, glowing, and translucent . The main challenges were finding a way to simplify a complex visual structure and creating the right balance between tech like UI and popular, everyday emojis.

DESIGN

Different Dimensions

REAL WORLD & DIGITAL WORLD

For the motion design, I used a 2.5D approach and was able to automate and reuse key elements with the dedicated 2.5D  tools I developed, all  while maintaining the visual language.

DESIGN

Consistency is King

A HAND CRAFTED ADVENTURE

In the space of six months, three leading ladies have taken the spotlight: Jaina Proudmoore, the Alliance mage who will act as the final boss of the upcoming Battle of Dazar’Alor raid dungeon; Sylvanas, the undead Warchief of the Horde; and Queen Azshara, leader of the serpentine naga and big-bad-in-the-shadows. Each got her own Warbringers short this summer leading up to the launch of the expansion. These are definitely not your girl-next-door storylines either.

DESIGN

Emojified

UNUSUAL JUXTAPOSITIONS 

Another aspect of the design was finding a way to make it realistic but stylized, using richer and more detailed textures but pushing the proportions and simplicity in the shapes, as well as keeping a graphic look that made them more appealing.

MOTION GRAPHICS

The Cloud

A SURREAL WORLD OF CUTE PUPPIES

As the initial design was very busy (Minority Report like), I decided to throw half of the elements out and reset the visual hierarchy by re-introducing more iconic shapes, which would a clear read of the UI annotations. Adding micro interactions helped map out the hierarchy of the focal points.

Roles

UI Design

Visual & Motion Design

Motion Graphics

Concept & Ideation

Interactive Design

Design / Illustration

Animation guidelines